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The company saw an 85% increase in organic website traffic and a 40% increase in contact generation.
Omorovicza, a prestigious luxury skincare brand rooted in Hungarian beauty traditions, aimed to optimize their digital marketing strategy.
Overview:
Omorovicza, a prestigious luxury skincare brand rooted in Hungarian beauty traditions, aimed to optimize their digital marketing strategy. By partnering with us, they sought to reduce their cost per purchase while maintaining high engagement and customer acquisition.
Objectives
- Reduce cost per purchase by 50%.
- Implement targeted campaigns to reach new customers.
- Utilize major shopping periods for maximum impact.
- Enhance brand visibility and customer loyalty.
Approach
Comprehensive Channel Management
Managed all performance marketing channels, replicating the successful strategies used for Philip Kingsley.
Data-Driven Strategies
Conducted rigorous A/B testing to refine ad creatives and optimize bid strategies, reducing cost per purchase by 50%.
Targeted Ad Campaigns
Focused on new customer acquisition by excluding existing customers from our targeting, ensuring fresh audience reach and avoiding ad fatigue.
Engaging Ad Creatives
Crafted ad creatives that highlighted Omorovicza's unique heritage and product efficacy, resonating deeply with the target audience’s desires and needs.
Results:
- Cost Efficiency: Achieved a 50% reduction in cost per purchase.
- Increased Customer Acquisition: Successfully targeted new customers, expanding Omorovicza's market reach and enhancing brand loyalty.
Through strategic oversight, data-driven approaches, and compelling ad creatives, we significantly boosted Omorovicza's marketing performance. Our tailored campaigns not only reduced costs but also drove substantial revenue growth and brand engagement.