Elevating R.A.D Global's Performance Marketing Strategy

Overview:

R.A.D Global, an innovative brand dedicated to creating performance footwear and apparel, partnered with our agency to enhance their marketing efforts. We aimed to significantly increase their return on ad spend (ROAS) and optimize their marketing strategy to resonate with their target audiences passions of cross fit, their cultural inspiration of 90's skate & Hip Hop culture and their desire for a shoe that combines functional performance and style.

Objectives

• Dramatically increase ROAS.
• Implement data-driven strategies to reduce cost per acquisition.
• Enhance tracking, analysis, and reporting efficiency.
• Generate substantial revenue during online monthly releases.
• Develop clear and effective ad creatives to boost lead generation.

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Comprehensive Channel Management

We managed all performance marketing channels, achieving a 2,130% increase in ROAS, from 0.2x to 4.4x in four months, and garnered over 15 million impressions.

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Data-Driven Strategies

Conducted A/B tests and data-driven strategies, reducing cost per new customer acquisition by 95%. This included optimizing bid strategies, refining account structures, and enhancing overall spend efficiency.

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Strategic Presentations for Investment Rounds

Created detailed presentations used internally and for investment rounds, including precise budgets and projections.

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Enhanced Reporting Efficiency

• Automated Reporting: Enhanced tracking, analysis, and reporting of campaign data, reducing report building time by 80% through automation.
• Developed Stakeholder Marketing Reports: Built comprehensive reports for weekly stakeholder meetings, covering all areas of marketing spend, performance, upcoming tests, optimisations, and overall performance. Main metrics delivered focused on LTV:CAC

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Results:

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• ROAS Improvement: Achieved a 2,130% increase in ROAS, scaling 4.4x in just four months.
• Cost Efficiency: Reduced cost per new customer acquisition by 95%.
• Revenue Generation: Generated over 10x ROAS in customer LTV
• Lead Generation: Attained a 150x increase in new leads and over 50,000 new email sign-ups.
• Efficiency Gains: Reduced report building time by 80% through automation‍
• Marketing Strategy: Assets given to investors helped raise over $5m in funding

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We significantly boosted R.A.D Global's marketing performance through strategic oversight, data-driven strategies, and effective collaboration. Our comprehensive approach not only improved ROAS and reduced costs but also generated substantial revenue and leads, positioning R.A.D Global for sustained growth in the sports footwear market.

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