0
PHILIP KINGSLEY

We helped Philip Kingsley get 4x ROAS with their Density product launch

We utilised PPC and social media advertising to raise awareness and drive conversions for Density, the hair growth product range by Philip Kingsley

Service:
PAID ADVERTISING | INFLUENCER MARKETING | STRATEGY
Platforms:
Facebook Ads, Instagram Ads, Google Ads
Result:
400% Return On Ad Spend
Increase in revenue ROI
Website:
PHILIP KINGSLEY
PHILIP KINGSLEY

Overview:

‍

Philip Kingsley, a renowned brand in the hair care industry, sought to enhance the reach and effectiveness of their Density product launch. Partnering with us, they aimed to increase their return on ad spend (ROAS) while engaging new customers and excluding existing ones to maximize the impact of their marketing efforts.

We utilised influencer marketing campaigns and influencer UGC to create paid media campaigns. We worked with influencers ranging in size with Lorna Lux (Lorna Andrews) having the largest following at 1.3 million followers on instagram.

Objectives

  • Achieve a significant increase in ROAS.
  • Target new customers effectively while excluding existing ones.
  • Utilize major shopping periods like Black Friday and Christmas to boost sales.

Approach

‍

Understanding Customer Needs, Desires, and Fears

‍We began by conducting an in-depth analysis of Philip Kingsley's target audience. This involved:

  1. Identifying key pain points related to hair growth and density.
  2. Understanding customer desires for effective and reliable hair care solutions.
  3. Recognizing fears and concerns about hair thinning and product efficacy.

‍

Touching Core Pain Points

‍Our ad creatives and copy were designed to resonate deeply with the audience's concerns and aspirations:

  • Highlighted the effectiveness and scientific backing of the Density product.
  • Showcased customer testimonials and before-and-after results to build trust.
  • Emphasized limited-time offers and special promotions to create urgency.

‍

Exclusion of Existing CustomersTo ensure we were reaching a fresh audience, we meticulously set up exclusion lists on both Google and Facebook platforms. This strategy helped in:

  • Avoiding ad fatigue among existing customers.
  • Maximizing the budget's efficiency by focusing solely on new customer acquisition.

‍

Capitalizing on Peak Shopping SeasonsWe strategically ramped up our campaigns during Black Friday and Christmas:

  • Developed exclusive holiday-themed ad creatives and offers.
  • Monitored performance closely to adjust bids and budgets in real-time for optimal results

‍

PHILIP KINGSLEY
PHILIP KINGSLEY

Results:

‍

  • ROAS Improvement: Achieved a ROAS of 4x
  • Cost Efficiency: Reduced cost per new customer acquisition by 23%
  • Revenue Generation: Generated over 6x during holiday campaigns

‍

We helped Philip Kinglsey acheive an overall 4x ROAS from our campaigns with holiday campaigns seeing results upwards of 6x ROAS. We helped Philip Kinglsey generate thousands of new customers in their key target demographic whilst generating repeat purchases from existing customers.

‍

Ready to Transform Your Brand's Marketing?

Unlock the full potential of your brand with strategic marketing that delivers exceptional results. Whether you're in sports, fashion, or beauty, our tailored ad campaigns and deep customer insights will drive growth and elevate your brand.

Don't wait to see your brand thrive. Contact us today to discuss how we can help you achieve scale your brand.

‍

Next Case:
OMOROVICZA
OMOROVICZA